- Free Casino Affiliate Websites
- Online Casino Affiliate Marketing Websites
- Online Casino Affiliate Marketing Platforms
- Online Casino Affiliate Marketing Site
- Online Casino Affiliate Marketing Strategy
While there are different ways to promote an online casino, affiliate marketing has deserved its status of the most effective. Of course SEO, PPC, media advertising, exhibitions and other offline activities should also be part of the bigger strategy (after all diversity always increases your chances of success) — but if we compare investments and outcome, affiliate marketing often wins the ROI competition. Let’s have a deeper insight into who affiliates are, what benefits they bring to an online gaming business, and how you can make the best use of affiliate partnerships.
Jan 23, 2021 Pros And Cons Of Online Casino Affiliate Websites Advantages of online casino affiliate websites: High Profits: On average most affiliate marketing websites aren’t promised as high rewards as in the case of online casinos, which in some instances can go up to 75% of the revenue. Thus, affiliate casino marketing can give a whole new perspective to the online gambling business. The performance-based approach of an online casino affiliate program protects the casinos from any significant risks whatsoever and brings them quality customers, thereby guaranteeing a positive ROI (return on investment). Nov 25, 2019 Bao Casino Affiliate Program Using mascots is one way of building your brand, and Bao Casino has done a pretty good job of that. It gives their site a fun look and makes it memorable for players. Inside the digital doors of this online casino, you’ll find a mixture of in-house live casino and table games, as you’d expect.
Who are affiliates?
Affiliates are people who use their websites to bring traffic to your online casino. While for other industries it may differ, in online gaming affiliates are quite often players themselves. They usually have vast experience as casino users and run blogs or do live streaming to share their gaming experience with other players. Sometimes casino affiliates have experience in online casino operation and know the other side of the business, too. In any case affiliates (or professional affiliate companies) are not strangers in the world of iGaming and know its ins and outs.
By providing truthful information on various online casinos available on the market and sharing gambling tips and tricks, affiliates gain trust among players and manage to attract significant audience to their websites. With skilful SEO, link building and use of online forums, they manage to achieve high rankings in search engines. Once that’s done, affiliate websites are ready for monetization: they start referring traffic to online casino operators.
What do they do to promote an online casino?
Affiliates deliver referral traffic to online casinos by placing links and banners on their own websites. Sometimes they use banners that call for direct action, e.g. to register or make a deposit in a particular casino. The important thing is that casino affiliates bring super relevant traffic with higher rates of conversion into depositing players.
Affiliate websites have one thing in common: they all contain really useful information, such as iGaming guides and online casino rankings, so they attract users who search for the best casino to play at and actually do play after following the link. However, they may differ in general approach. There are portal-like affiliate websites such as AskGamblers or LCB that target a wide audience and cover everything related to online gambling. Then there are more niche websites that specialise, for instance, in casinos licensed in the UK or Bitcoin-focused casinos — like BitcoinBuster or Bitcoin Chaser.
What do they get in return?
Affiliates get paid for the traffic they bring to casino websites. There are several different models of rewarding the affiliates.
1) Revenue-share.
With this model, affiliates get a percentage of the casino’s net revenue generated by referred players. Many affiliates prefer this model because it means long-time (often life-long) income. For operators it is also a good option because affiliates are motivated to bring quality players who would constantly generate revenue for the casino. The percentage that you pay to an affiliate varies. Most casino operators use an individual approach. Some appreciated and trusted partners get up to 50% commission with no negative carryover.
2) CPA (cost per action).
This is a model where a casino offers a fixed rate for every player. It can be a reward just for registration, but most often the player needs to deposit and/or wager a certain amount for the affiliate to be paid. Casino operators can be flexible about the rate, increasing it while the number of players referred by the affiliate grows.
3) Mixed models.
As already mentioned, casino operators often apply customized approaches to high-profile affiliates. For example, they can offer a combination of revenue share model and CPA, or even negotiate certain upfront payments together with long-term participation in the casino revenue. The more flexible you get in your relationship with the affiliates, the better network you will be able to grow and the more chances you will have to profit from these win-win partnerships.
Why is affiliate marketing effective?
There are several unarguable advantages that affiliate marketing has over other methods of online casino promotion:
Payment based on performance. It is always easier to pay for something that you already have rather than make an upfront investment without any guarantees on the result. Affiliate marketing is totally focused on performance and therefore guarantees high ROI. Even when the CPA or commission paid to an affiliate is high, you know that your revenue is higher. You get 100% relevant traffic that is converted into real sales.
Measurable progress. “When I’m investing a significant amount into certain marketing activities, how do I know which one is effective?” You can build a posh stand and bring half of your company to a gaming conference or you can buy heaps of advertising articles in the media, but how do you know exactly how many players come to your casino as a result? With affiliate marketing, you can calculate and compare the amount invested and the amount earned up to a single cent, thus getting a clear picture of your returns.
Simple tracking. If you are using an effective affiliate system (online casino software usually has an affiliate module which facilitates easy management of their affiliate programs), it allows to evaluate the performance of different affiliates. You can even see how your casino is doing on different affiliate websites. You can use this info for better analysis of what ads and banners work best for you and adjust your affiliate program accordingly.
Reputation and online presence. Since successful affiliates usually have good reputation in the world of iGaming, being advertised on their websites adds to your casino fame and credibility. It helps to strengthen the brand and make a long-lasting impression on the people in your industry.
How to meet the right affiliates?
There are several ways of making long-lasting partnerships with affiliates.
Place information about your affiliate program in media resources devoted to iGaming. There are those which make listings of the most lucrative affiliate offerings, so try to advertise your affiliate program and make it attractive to prospective affiliates.
Visit specialized exhibitions and affiliate conferences. There are several affiliate conferences going in different parts of the world throughout the year, the most famous ones taking place in London, Berlin, Amsterdam, Malta. Affiliates visit these conferences to share their experience, learn news on the iGaming legislation, acquire knowledge on new techniques in their business, but also to make new deals with casino operators. That’s your chance.
Word of mouth. The more people you know in the industry, the easier it is to expand your affiliate network.
How to find the right affiliate marketing platform?
Having a solid technological solution is important for effective affiliate marketing. The affiliate software should be convenient and clear not only for the operator but also for the affiliates. There are several stand-alone software solutions for affiliate marketing on the market which can be integrated into the online casino software that you are using. It is also possible to develop your own system according to your specific needs.
Perhaps the most viable option, though, is to choose an affiliate marketing platform that meets industry standards and corresponds to your needs. Companies which provide online casino software usually build the flexible and easy-to-use affiliate systems taking into account their clients’ expertise and preferences. They are motivated to provide an effective tool within their platforms that helps operators achieve maximum results with their affiliate marketing strategies.
All in all, think about marketing already when choosing a gaming platform, and make sure you have your software provider on your side. Online gambling is quite a peculiar industry which heavily depends on a variety of external factors, such as government regulation, banking and financial issues — that’s why finding an effective marketing strategy is not as evident here as in many other business domains. With many traditional means of promotion being unavailable due to legislation constraints, affiliate marketing has proved one of the most reliable and transparent methods to push your iGaming website to the top and boost your profits.
Best Online Casino Affiliate Programs
Casino affiliate programs are often misunderstood. The online gambling niche can bring in huge commissions if properly mined, but you need to know the rules. We’ll share with you the most trustworthy and lucrative online casinos and betting sites on the internet.
Featured Casino Affiliate Program
- Revenue Sharing
- Cost Per Account (CPA)
- Hybrid Commission Plans
Affiliate Program Sign Up Page: Click Here
Affiliate Website: Here
Affiliate Description:
WebPartnersis a fully integrated, performance-based affiliate marketing program with a team of professionals that can help monetize affiliates’ traffic to accumulate real cash. Affiliates are offered the opportunity to earn commissions from six different top-notch brands; they are provided with all the necessary marketing tools to excel and succeed in this thriving industry. WebPartners offers four well-recognized and trusted sports betting brands: MyBookie.ag, XBet.ag, BUSR.ag and two exciting standalone Casino (only) brands: MYBCasino.ag and BigSpinCasino.com.
Affiliates are given access to all brands they subscribe to or opt-in to. You do not need to promote all 5 brands. Many affiliates start with one brand, one niche and build upon their traffic. It is a single wallet affiliate account meaning that if you wish to add one of their other brands you can. Simply ask your designated account manager to do so.
Their Sportsbooks cover the widest selection of betting lines on all major sport leagues and sporting events worldwide. They support in-game betting, live dealer casino and the best loyalty program in the industry. WebPartners makes it easy to convert prospective leads into real-money players when promoting these brands.
The Casino software platforms include suppliers; BLR Tech, Arrow’s EDGE, DGS, Betsoft, Proprietary, ViG, and Concept Gaming. There is no activity quota; a chance for unlimited earnings; earnings per brand are not bundled; a 15-day cookie-tracking duration; cookie tracking logic is last cookie receives credit; the affiliate statistics software used is ‘MyAffiliates’; which is a highly regarded Affiliate platform a staple in iGaming industry and statistics are updated on a daily basis.
WebPartners has unique, effective marketing materials and promotions made readily available to all affiliates. They can also offer custom promotions and promocodes for performing Affiliates to earn even more revenue from. The range of Affiliate plans covers all three commission structures: Cost per Account (CPA), Revenue Share and or the Hybrid deals.
The most popular commission option, Four-tiered Revenue Share, offers affiliates revenue share earnings starting at 25% and rising to 35%. New affiliates will receive a 50% revenue share rate on their first month. In addition to that, WebPartners offers affiliates up to 35% from total losses from other clients they refer to the brand. For those affiliates who prefer a ‘best of both worlds’ commission structure Webpartners has a Hybrid plan, which is a combination of both CPA + RS plans whereby each component usually pays a smaller portion of each plan compared to their original standard offers. Their CPA plans are granted on an individual basis upon request. Payments are made promptly each month via bank wire, ACH transfer, check, player account or crypto options like bitcoin.
Do yourself a favor and check them out for yourself, you will be wealthier if you did:https://webpartners.co/
2) Game Revenue
Affiliate Commissions: Four levels of commissions from 20-60%.
Affiliate Signup Link: Click Here
Affiliate Website: Here
Affiliate Description:
Free Casino Affiliate Websites
Game Revenue pays high commissions in the gaming space of up to 60%. Their brands include Argo Casino & Sport, Zig Zag 777 & Sport and Ivi Casino. Game Revenue provides life-time cooking which means life-long revenue commissions for each player you bring to thier casino.
3) United Affiliates Network
Affiliate Commissions: Varies by offer.
Affiliate Signup Link: Click Here
Affiliate Website: Here
Affiliate Description:
United Affiliates Network is focused solely on Finance and Gambling industries. The network works solely with traffic providers that generate traffic through Google ads and seo, Facebook and Email campaigns.
We provide an end-to-end solution for affiliates and advertisers. Affiliates receive all the tools needed to run and generate traffic for the financial industry, we can even assist them with the “know-how” and the ABC steps needed to run traffic from Google, Facebook and emails.
From the other side, advertisers will get a super high quality traffic, generated by Google Ads and Facebook ads campaigns, SEO and Email marketing.
4) Tipbet
Affiliate Commissions: Varies by offer.
Affiliate Signup Link:Click Here
Affiliate Description:
Tipbet Ltd. is a young and ambitious company with headquarters in Malta. Since the establishment, we dedicate ourselves to the provision of sports betting. Every day, we feed thousands of national and international sports events with our betting offer. To guarantee the contentment of partners and clients, our proven software and hardware solutions are always up to date.
Sports and Live Betting is not only our core business, but also our passion. We support thousands of small and large sporting events around the world with our top odds. Up to the last minute of a live event, you can place a bet within seconds. This performance can be done through our unique and licensed sportsbook software.
5) Poker Strategy (A Poker School)
Affiliate Commissions: Earn up to $500 per referral. 2nd Tier pays you 10%.
Affiliate Signup Link:Click Here
Affiliate Description:
More than 6,000,000 members – including some of the world’s most successful poker players – make PokerStrategy.com truly the world’s largest poker school.
No matter what poker format you play or how long you have played for, at PokerStrategy.com you will find poker strategy articles, videos, coaching sessions and discussions that are suitable for your skill level.
6) Mr. Green
Affiliate Commissions: Mr. Affiliate (aka Mr. Green) offers you 25% – 45% depending on the amount of new depositing players you refer to Mr Green each month.
Net revenue share will vary from time to time depending on how many new customers referred by the Affiliate Sites during each separate calendar month. Net revenue is the gross revenue generated from a new customers bets and losses less a fixed fee of 28%.
Affiliate Signup Link:Click Here
Website: Here
Affiliate Description:
At the heart of Mr Green lies the Casino experience, built on the foundations of entertainment, fun, excitement and fairness. Originally launched to the Swedish market back in 2008, Mr Green has spread his umbrella and is now a major online Casino operator. The site www.mrgreen.com is owned, and run by the Malta based company Mr Green Ltd.
7) Europartners
Affiliate Commissions: 25% to 40% profit sharing plus a second tier for your referrals.
Affiliate Signup Link:Click Here
Affiliate Description:
As one of the most established e-gaming affiliate programs in the industry, with 70,000 affiliates in a dozen international markets, Euro Partners is a smart choice for helping you successfully navigate through the increasingly complex online gaming sector. Speak with one of our account managers today and find out how to leverage our experience to boost your earning potential.
8) FortuneAffiliates
Affiliate Commissions: When you sign up as an affiliate they place you on an opening rev share offer for the first 3 months of 30%, 40% and 50%. In month 4 you move to default revenue share which is based on number of players acquired, please see tiers below:
| Number of *qualifying players: | Rev Share % |
| 1 to 9 players | 25% |
| 10 to 39 players | 30% |
| 40 to 99 players | 35% |
| 100+ players | 40% |
Affiliate Signup Link:Click Here
Affiliate Description:
Fortune Affiliates is an online casino, casual games, poker and bingo affiliate programme that provides world-class brands for our partners to promote.
In a world and an industry where trust, reliability, and true partnerships are difficult to come by, Fortune Affiliates has proved over the last decade to be a credible and established operator. Fortune Affiliates has continued to innovate, and remains a cutting-edge programme that delivers an incredible platform for huge earning potential.
9) mr.Playpartners
Affiliate Commissions: 50% revenue share and 2.5% of your sub-affiliates net gaming revenue every time they acquire new players.
Affiliate Signup Link:Click Here
Affiliate Description:
mr.playpartners is one of the fastest growing affiliate programmes bringing partners new means of revenue and unyielding support. We are the dedicated group that makes working in the iGaming world fun, lucrative and rewarding.
mr.playpartners consists of teams of dedicated, experienced and highly motivated individuals. Regent Casino and mr.play Casino are our two brands that have the iGaming community buzzing. We love to play and encourage your to join. It’s Time To Play.
10) Game Revenue
Affiliate Commissions: Earn up to 60% commissions.
Affiliate Signup Link:Click Here
Online Casino Affiliate Marketing Websites
Affiliate Description:
Game Revenue has several gambling brands for you to choose from including:
- Argo Casino & Sport
- Zig Zag 777
- Zig Zag & Sport
- V Casino
11) BetWinnerAffiliates
Affiliate Commissions: Varies by offer.
Affiliate Signup Link:Click Here
Affiliate Description:
Our affiliate program is built on decades of experience in the global betting industry. Whether you’re a new or seasoned affiliate, our team is ideally positioned to guide you through the pros and cons of the marketplace.
12) Gambling.Pro
Affiliate Commissions: Varies by offer. Both CPA & Revshare options.
Affiliate Signup Link:Click Here
Affiliate Description:
Gambling.pro is an affiliate network with experienced publishers and specialists. We work with more than 30K webmasters and 500 advertisers and provide more than 1000 offers worldwide!
What are the advantages of working with Gambling.pro? We offer you ready made approaches for different GEOs with ROI 100+%, free apps to iOS/Android for generating traffic, top rates, a free Telegram bot for sharing mobile apps and Facebook accounts 24/7 and great support. Moreover, we have a very wide knowledge base with more than 80 cases and manuals.
Do you want to work with professionals? Join us.
13) The Affiliate Monkey
Affiliate Commissions: Varies by offer.
Affiliate Website: Here
Affiliate Description:
The Affiliate Monkey is an affiliate comparison and research website where users can easily filter through hundreds of the worlds best known and highest paying affiliate programs.
Do you have an online casino affiliate program that isn’t listed here? Contact me and let’s talk about getting your program included so I can start sending you some highly targeted traffic. Thanks – Bill
More online casino affiliate programs coming soon…
Photo Credit:conorwithonen via Compfightcc
The operator of this website is a 3rd party marketer with a material connection to product/service providers appearing on this site in that we are compensated for sales made through our affiliate links.
Online Casino Affiliate Marketing Platforms
If you have any questions please contact me at: bill@highpayingaffiliateprograms.com
More about online casinos here.
Make sure to visit casinoguardian.com.uk which is your number one source of casino-related information on the Internet.
The truth is that in affiliate marketing it takes the same amount of time & energy to promote a product or service that pays you $500.00 than it does to promote a product that only pays you $29.00. Doesn’t it make sense to get paid more money for doing the same amount of work? Let me teach you how to sell high ticket products and services for high paying commissions.
Online Casino Affiliate Marketing Site
If you’re brand new to affiliate marketing go to my 7 Day Fast Start Affiliate GuideIt’s free. Don’t be intimidated by getting started.
I’ll walk you through every step.
Online Casino Affiliate Marketing Strategy
Disclosure: The operator of this website is a 3rd party marketer with a material connection to product/service providers appearing on this site in that we are compensated for sales made through our affiliate links.If you have any questions please contact me bill@highpayingaffiliateprograms.com
Table of Contents
- 13 Best Casino Affiliate Programs To Promote In 2021
- Featured Casino Affiliate Program